Easy-Life

Easy-Life is the brand of Easy Life International B.V., a Dutch company that has developed and manufactured aquarium and pond products in-house since 1998. The company is based in Duiven and describes a team of university-trained specialists with direct aquarium-keeping experience. International growth came through retailers, wholesalers, zoos and fish and coral trade operators without moving the declared production center away from the Netherlands.

The catalogue is divided among freshwater, marine and pond use. It includes Easy-Life fluid filter medium, fertilizers such as ProFito and separate nutrient lines, conditioners, bacteria, fish-health products, algae and cyanobacteria control, tests and reef-element supplements. The offer concentrates on water chemistry and biology rather than tanks or electrical equipment.

Two products contributed to the brand's early visibility: its fluid filter medium received a German commercial award in 2004 and ProFito in 2008. Those awards belong to an industry selection cited by the company and do not replace technical assessment. Easy-Life's continuing role is that of a consumables and treatment-protocol manufacturer, with formulas organized around plants, fish, corals and ponds and instructions arranged by the intended water-management objective.